Campaign Management – Sparx
The Starhome Mach Sparx™ solution is a micro-segmentation campaign management tool that promotes subscriber roaming usage and prevents bill shock by providing roamers with a unique way to keep their data usage spending in check, in real time.
Sparx sends micro-segmented roaming campaigns to outbound subscribers based on their unique profiles, usage behavior, roaming history and parameters such as location and time. Additionally, Sparx incorporates real-time roaming analysis with advanced capabilities to identify and target specific roaming groups.
Sparx’s roaming campaign versatility will not only enhance mobile operators’ roaming offerings and communication, but will also quickly establish a real-time relationship with their customers to provide a better user experience.
LTE campaign management for inbound and outbound roaming
For effective marketing campaigns in a diverse roaming environment, the Starhome Mach Sparx4G™ solution is best of breed. Sparx4G employs micro-segmentation to send the correct message to a specific segment, based on those subscribers’ profiles. Sparx takes into consideration subscribers’ devices, the network in which they are roaming and the network technology. Sparx promotes true high speed data access in cities and locations where LTE is available to roamers with heavy data usage patterns.
Sparx enables mobile operators to differentiate themselves in competitive markets by initiating a unique, friendly and informative dialogue with international travelers. The solution promotes new revenue growth and delivers a significant improvement to the user experience.