Inbound Market Intelligence
The extensive Starhome Mach analytical portfolio comprises of several modules to help you to manage your roaming business. All modules are available in an online reporting tool that is integrated into the Unity portal.
The Inbound Market Intelligence™ module provides operators with an insight into the steering distribution of their roaming partners. In today’s competitive wholesale markets, operators need as much knowledge as possible about their national competitors. As the wholesale sector is increasingly driven by relationships, special events and retail offerings the need for inbound market awareness is critical.
The Starhome Mach Inbound Market Intelligence analytical module uses advanced algorithms plus signaling and CDR level information to:
- Assist the operator in gaining in-depth knowledge about his competitors’ wholesale partnership strategy
- Notify the operator when there is a change in the number of visitors in his network. This may be due to QoS issues or due to a new partnership agreement that was signed between a national competitor or a former roaming partner.
- Provide the roaming manager with a full picture of roaming traffic, roaming partners’ behavior, revenue gain vs. revenue lost, etc.
Combining inbound and outbound market data with discount deal information enables the operator to manage their partners and roaming strategy more effectively.