In the roaming market many users stop using their mobile devices when abroad, particularly where data is concerned. Current statistics show that 80% of all data traffic is generated by 1% of roamers. Furthermore, recent studies show that only 30% of roamers are actually using data which leaves a further 70% of valuable, untapped revenue. These figures represent huge potential income for mobile operators.
The challenge for mobile operators is to:
- Identify their entire silent and low-usage roamer segments in real time
- Evaluate the reasons for this behavior
- Encourage increased roaming usage, especially for data
- Identify their valuable segments in real time to preserve revenue and lower costs
Starhome Mach’s Segment Analyzer service, based on a unique combination of information sources, provides you with a complete picture of your silent, low and high usage segments (VIP) to enable you to quantify the challenge and take action to preserve and increase revenue.
The extensive Starhome Mach analytical portfolio comprises of several modules to help you to manage your roaming business. All modules are available in an online reporting tool that is integrated into the Unity portal.
SILENT ROAMERS ANALYTICS
The Silent Roamer module is part of the Segment Analyzer that enables operators to analyze all available subscriber data, including data for silent roamers connected to preferred partner networks. This segment of silent roamers can open up new revenue streams by offering them attractive new campaigns to promote usage.
The detection and analysis of these users is based on signaling and is called silent roamer detection. This module allows you to analyze your “silent” roamers and, based on existing segmentation, assists operators in identifying this untapped revenue potential.
HIGH USERS ROAMERS ANALYTICS
The VIP Module enables operators to perform in depth analysis of the most lucrative subscribers, both for outbound and inbound segments. This module opens a whole new world of possibilities to increase revenues and optimize costs.
With this analysis operators can provide highly tailored marketing offers, spot potential quality of service problem and act accordantly to prevent loss of revenue, and increase wholesale volumes.